January 26, 2008
This presentation gives a good overview of the main competing Social platforms, and their partners/ alliances (e.g. Google and LinkedIn):
Click here if you do not see the presentation above.
More reading:
Leave a Comment » | web2.0 | Tagged: "social networking" , Facebook , google , MySpace , platform wars , web 2.0 | Permalink
Posted by jeroendemiranda
January 24, 2008
The favorite books of manager-tools.com: worth a look !
The books of this list that I like best are:
Influence by Robert Cialdini : my post
Best way to understand compliance strategies
Leave a Comment » | books , manager-tools | Tagged: book review , cialdini , david-allen , getting-things-done , GTD , heart of change , influence , john kotter , management , manager-tools , marketing , peter drucker , the psychology of persuasion , the world is flat , thomas friedman | Permalink
Posted by jeroendemiranda
January 19, 2008
www.manager-tools.com recommends this book! – I have read it, and I think it is very useful.
You will better understand all compliance techniques used by people trying to persuade you in doing something.
Here are the compliance rules – with statements that characterize them!
Commitment and Consistency – “It is easier to resist at the beginning than at the end.” – Leonardo da Vinci .
Social proof – “When all think alike, no one thinks very much” – Walter Lippman
Liking – “The main work of a trial attourney is to make a jury like his client” – Clarence Darrow .
Authority - “Follow an expert” – Virgil.
Scarcity - “The way to love anything is to realize it might be lost” – GK Chesterton .
For more information: a great review at Amazon .
A great mindmap that summarizes the book and this podcast of Mr. Cialdini (relating to this book).
Other books on this blog
Free mp3 with interview with Robert Cialdini (free subscription to site required)
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Leave a Comment » | books | Tagged: Americans , Arts , authority , bandwagon-effect , book review , Clarence Darrow , commitment , common-goals , common-ground , complement , compliance , consistency , credentials , expertise , favor , follow-the-expert , give-back-to-others , GK Chesterton , have-to-give-back , influence , interview , Leonardo da Vinci , liking , Literature , management , manager-tools , marketing , mp3 , mutual-purposes , no-show , pressure , psychology of persuasion , public-goals , Ralph Waldo Emerson , reciprocation , reciprocity , request , Robert Cialdini , sales , scarcity , similarity , small-step , social-proof , testimonials , whom-can-I-help-here | Permalink
Posted by jeroendemiranda