A great book: ‘The Tipping Point‘ by Malcolm Gladwell. From a review on Amazon.com:
‘Malcolm Gladwell, a staff writer for New Yorker Magazine, in The Tipping Point, writes a fascinating study of human behavior patterns, and shows us where the smallest things can trigger an epidemic of change.
Though loaded with statistics, the numbers are presented in a way that makes the book read like an exciting novel.
Gladwell also gives several examples in history, where one small change in behavior created a bigger change on a national level. He also studies the type of person or group that it takes to make that change.’
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