Expertise Marketplace Blog – on marketing professional services

You can learn more about marketing your professional services by reading this great blog written by Suzanne Low!

‘About the Expertise Marketplace Blog

Welcome to the Expertise Marketplace blog, where professional service firm leaders, CMOs, journalists, and academics can find:

• analyses of marketing strategy and its direction, and
• provocative discussions on the state of the professional services marketplace.’

‘About Suzanne Lowe

Suzanne Lowe is a recognized expert in the marketing and management of professional service firms. She is the president of Expertise Marketing and author of Marketplace Masters: How Professional Service Firms Compete to Win.’

She has written a good review on the book of Ford Harding: ‘Rainmaking’. I am reading this book; it is a practical guide to selling professional services. I recommend both this review and the book!

SalesRoundup Podcast – Sales tips and tricks

You can learn sales techniques from this podcast series!

‘The SalesRoundup Podcast is designed to deliver useful information to IT sales professionals and their management teams in a fast, simple and easy to use format.

It provides sales people a means to learn new sales skills or brush up on old ones at their convenience, even while driving, in short 40 minute segments each week’

‘New Sales World Order – Social Networking and Web 2.0

Are you leveraging Social Networking to drive more sales? Is your marketing department using Web 2.0 to get you more leads? More and more organizations are utilizing social networking technology to make more money.’ : podcast

Dodging Bullets in Presentations

You learn how to create more effective presentations – by replacing bulleted text paragraphs with clear pictures and single words!

Slide 55 contains the first complete example.

Click here if you do not see the presentations above.

‘The Big Juicy Twitter Guide’

Nice guide on how you can use twitter.com to promote your blog!

Content:

• ‘Part #1 – What is Twitter?
• Part #2 – Socialising With Twitter
• Part #3 – Using Twitter Properly
• Part #4 – Twitter Tools | Platform-Specific
• Part #5 – Twitter Tools | Web Applications
• Part #6 – Hacking Twitter
• Part #7 – Multiply Your Twitter Audience‘