You can learn more about marketing your professional services by reading this great blog written by Suzanne Low!
‘About the Expertise Marketplace Blog
Welcome to the Expertise Marketplace blog, where professional service firm leaders, CMOs, journalists, and academics can find:
- analyses of marketing strategy and its direction, and
- provocative discussions on the state of the professional services marketplace.’
‘About Suzanne Lowe
Suzanne Lowe is a recognized expert in the marketing and management of professional service firms. She is the president of Expertise Marketing and author of Marketplace Masters: How Professional Service Firms Compete to Win.’
She has written a good review on the book of Ford Harding: ‘Rainmaking’. I am reading this book; it is a practical guide to selling professional services. I recommend both this review and the book!
