Crucial Conversations In Social Media – incredibly powerful story!

January 29, 2008

Incredibly powerful story !

‘Social Media offers a great opportunity for businesses to reconnect with people’

‘Markets are conversations

‘Why are crucial conversations so important? – we benefit from more accurate and relevant information – make better choices, and are more willing to act on whatever decision they all make’

Click here if you do not see the presentation above.

There are three Practices to start your conversations:

  1. Get to know who you are talking to
  2. Listening is more important than talking
  3. If you are going to be talking – have something important to say

At the bottom of this page all texts of the slides are displayed!
Here is more on web 2.0 and crucial conversations

Another good example of Crucial Conversations in Social Media: Satisfaction for customers!


Social Graph platform wars (Google, Facebook, MySpace)

January 26, 2008

This presentation gives a good overview of the main competing Social platforms, and their partners/ alliances (e.g. Google and LinkedIn):

Click here if you do not see the presentation above.

More reading:

How to get an overview of 1000 Web 2.0 sites

January 26, 2008

This is a comprehensive overview of Web 2.0 sites – some of them well known; many niche players as well: Web 2.0: Top 1000 sites. This overview also helps you structuring Web 2.0 into different types, such as:

  • audio
  • blog
  • bookmarking
  • community
  • photo
  • portal
  • video
  • wiki
  • …..

The favorite books of

January 24, 2008


The favorite books of worth a look !

The books of this list that I like best are:

  • Influence by Robert Cialdini : my post
    Best way to understand compliance strategies

Influence: The Psychology of Persuasion

January 19, 2008 recommends this book! – I have read it, and I think it is very useful.

You will better understand all compliance techniques used by people trying to persuade you in doing something.

Here are the compliance rules – with statements that characterize them!

  • Commitment and Consistency – “It is easier to resist at the beginning than at the end.” – Leonardo da Vinci.
  • Social proof – “When all think alike, no one thinks very much” – Walter Lippman
  • Liking – “The main work of a trial attourney is to make a jury like his client” – Clarence Darrow.
  • Authority – “Follow an expert” – Virgil.
  • Scarcity – “The way to love anything is to realize it might be lost” – GK Chesterton.

The Psychology of Persuasion

For more information: a great review at Amazon.

A great mindmap that summarizes the book and this podcast of Mr. Cialdini (relating to this book).

Other books on this blog

Free mp3 with interview with Robert Cialdini (free subscription to site required)

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Web 2.0 and Management

‘The Tipping Point’

January 19, 2008


A great book: ‘The Tipping Point‘ by Malcolm Gladwell. From a review on

‘Malcolm Gladwell, a staff writer for New Yorker Magazine, in The Tipping Point, writes a fascinating study of human behavior patterns, and shows us where the smallest things can trigger an epidemic of change.

Though loaded with statistics, the numbers are presented in a way that makes the book read like an exciting novel.

Gladwell also gives several examples in history, where one small change in behavior created a bigger change on a national level. He also studies the type of person or group that it takes to make that change.’

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Web 2.0 and Management

How to write great copy: Copyblogger!

January 19, 2008

Copyblogger is a great blog where you can learn how to write great copy for your blog!

‘Why Copywriting is the Key to Successful Online Marketing’

He has received the 2007 blogging award!

More reading op copy writing for blogs:

Related posts: