WOM: Word of Mouth Marketing

January 5, 2008

Very interesting presentation on the impact of Web 2.0 on marketing:

Presentation

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What is Wikinomics? ‘How Mass Collaboration Changes Everything’

January 5, 2008

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This is a great book that describes the impact of the new Web 2.0 internet, with all the new possibilities of mass collaboration.

It is written by Don Tapscott (Author), Anthony D. Williams (Author) .

Tapscott and Williams clearly show the major impact the Web 2.0 will have on Corporations.

‘From these principles Tapscott discusses the following actors:

  • Ideagoras the creation of open forums where ideas are freely shared and developed (…)
  • Prosumers who are a rising group of customers who will both produce and consume new products and services.
  • New Alexandrians the ‘librarians’ who will bring people together (..).
  • Platforms of Participation which is where the wiki economy will happen.
  • Global Plant Floor recognizes that manufacturing has become more open and able to support mass customized products.

Here are some useful reviews on Amazon.

Video interview with Don Tapscott (at ‘Authors at Google’ :

Video

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Web 2.0 and Management