Influence: The Psychology of Persuasion

January 19, 2008

www.manager-tools.com recommends this book! – I have read it, and I think it is very useful.

You will better understand all compliance techniques used by people trying to persuade you in doing something.

Here are the compliance rules – with statements that characterize them!

  • Commitment and Consistency – “It is easier to resist at the beginning than at the end.” – Leonardo da Vinci.
  • Social proof – “When all think alike, no one thinks very much” – Walter Lippman
  • Liking – “The main work of a trial attourney is to make a jury like his client” – Clarence Darrow.
  • Authority – “Follow an expert” – Virgil.
  • Scarcity – “The way to love anything is to realize it might be lost” – GK Chesterton.

The Psychology of Persuasion

For more information: a great review at Amazon.

A great mindmap that summarizes the book and this podcast of Mr. Cialdini (relating to this book).

Other books on this blog

Free mp3 with interview with Robert Cialdini (free subscription to site required)


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‘The Tipping Point’

January 19, 2008

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A great book: ‘The Tipping Point‘ by Malcolm Gladwell. From a review on Amazon.com:

‘Malcolm Gladwell, a staff writer for New Yorker Magazine, in The Tipping Point, writes a fascinating study of human behavior patterns, and shows us where the smallest things can trigger an epidemic of change.

Though loaded with statistics, the numbers are presented in a way that makes the book read like an exciting novel.

Gladwell also gives several examples in history, where one small change in behavior created a bigger change on a national level. He also studies the type of person or group that it takes to make that change.’



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How to write great copy: Copyblogger!

January 19, 2008

Copyblogger is a great blog where you can learn how to write great copy for your blog!

‘Why Copywriting is the Key to Successful Online Marketing’

He has received the 2007 blogging award!

More reading op copy writing for blogs:

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