February 15, 2008


Mark Horstman

Mike Auzenne and Mark Horstman have created great weekly podcasts:

“… to become a more effective manager and leader…..”

“ … learn specific actions you can take TODAY to improve your management performance….

Index to all podcasts

Using the ‘Management Trinity’….. :

  • One on Ones
  • Feedback
  • Coaching

…. will immediately make you a much better manager

One on Ones:



Basic Manager Tools principles:

  • one on one
  • feedback
  • coaching
  • delegation
  • running effective meetings

For some of the podcasts you have to register to the site.

Podcasts, by Category:
One on Ones
Self Development
Time Management

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Web 2.0 and Management


Understanding Change Management: ‘Our Iceberg is Melting’

February 10, 2008

Harvard Business School Professor John Kotter talks about his book “Our Iceberg Is Melting” with a familiar friend (in a YouTube video), see below.

This is a great book, telling you a story

More on my new blog ‘Innovation and Social Media’!

You will understand how to apply Change Management in your own business situation when you have read it!

The eight steps for change!

  1. Establish a Sense of Urgency
  2. Form a Powerful Guiding Coalition
  3. Create a Vision
  4. Communicate the Vision
  5. Empower Others to Act on the Vision
  6. Plan for and Create Short-Term Wins
  7. Consolidate Improvements and Produce Still More Change
  8. Institutionalize New Approaches


What other tools can help you with Change Management programs:

Business Strategy and Change Management:

Other resources on Change Management:

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Web 2.0 and Management

Do you have experiences and ideas on Change Management? Please feel free to use the comment field below!

Forrester Research: ‘Top Enterprise Web 2.0 Predictions For 2008

February 3, 2008

Forrester Research: ‘Top Enterprise Web 2.0 Predictions For 2008

EXECUTIVE SUMMARY:’The enterprise Web 2.0 market, which includes (…)
blogs, wikis, and social networking within the enterprise,
was a growing force in enterprise software in 2007.

(…) it will continue to gain importance in 2008
as an increasing number of firms look to enterprise Web 2.0 tools…
… to solve long-standing information worker problems. (…)

Microsoft SharePoint will “steamroll” Web 2.0 market, plus eight more predictions from Forrester:

“IT departments taking a leadership role in enterprise 2.0 deployments will look at SharePoint first,” Young writes. ”

Some of the other predictions of Forrester:

  • ‘Web 2.0 will make it big in the enterprise.
  • RSS feeds will become substantially more popular
  • Businesses will be more willing to buy social networking platforms
  • Midtier vendors, rather than start-ups, will pour into the enterprise Web 2.0 market
  • Trial deployments will spread through more of the enterprise’

More reading:

Web 2.0 overview

Gartner on Web 2.0

What is Wikinomics?

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Made to Stick

February 2, 2008

This book popularized the concept of stickiness.

This is the tendency for a person to remember and pass on an idea.

They came up with this basic ‘SUCCESs’ framework:

  • Simple : … the most important concepts should jump out
  • Unexpected: the idea must destroy preconceived notion
  • Concrete : use real-world analogies
  • Credible : “Have you experienced this?”
  • Emotion : involve people in your story will also move them
  • Story : act as a kind of mental flight simulator

Made to Stick

Interview with Chip Heath on the ‘McKinsey Quarterly’ website (signing up required):

‘ …. put an American on the moon in a decade (John F. Kennedy)’

‘ …. strategy need to be compelling to your employees.

‘ …. identify the core elements of strategies & highlight them …’

‘ …. strike out every abstraction’

‘ …. to get something done (…) make a message sticky

Why are your messages not sticky but too abstract:

‘ …. because you are suffering from the “Curse of Knowledge.” ‘

Interview with the authors:


Explaining the ‘Curse of Knowledge’ and a good example how to make a message Sticky :


Chip Hanlon

Chip Heath

Summary of the article ‘Partnering and the Balanced Scorecard’ by Robert Kaplan

February 2, 2008


Robert Kaplan

Article: ‘Partnering and the Balanced Scorecard’

Core benefit of the Strategy Map:

  • ´strategies will be successful only if all employees understand it…’
  • ‘ the Map is a visualization of the strategy´
  • ‘ the Strategy Map complements the Balanced Scorecard’
      • ´use the Map to communicate a vision for the future…´

      Communicating the strategy with a Strategy Map matches nicely with the idea of ‘Stickyness’ of effective messages!

      There are some other interesting articles by Robert Kaplan and David Norton (inventors of the BSC) on the Harvard Business School website:

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      Strategy articles in the Harvard Business School website

      February 2, 2008


      These are some interesting articles by Robert Kaplan and David Norton (inventors of the BSC) on the Harvard Business School website. It is about using Strategy Maps, Balanced Scorecard implementations and Alignment of strategy:

      More on Business Strategy:

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