Summary of the article ‘Partnering and the Balanced Scorecard’ by Robert Kaplan


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Robert Kaplan

Article: ‘Partnering and the Balanced Scorecard’

Core benefit of the Strategy Map:

  • ´strategies will be successful only if all employees understand it…’
  • ‘ the Map is a visualization of the strategy´
  • ‘ the Strategy Map complements the Balanced Scorecard’
      • ´use the Map to communicate a vision for the future…´

      Communicating the strategy with a Strategy Map matches nicely with the idea of ‘Stickyness’ of effective messages!

      There are some other interesting articles by Robert Kaplan and David Norton (inventors of the BSC) on the Harvard Business School website:


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