Your favorite books on Social Media (Web 2.0) are?

July 12, 2008

Your favorite books on Social Media (Web 2.0) are?

What are your favorite books on Social Media (Web 2.0)? My favorites are:
– Web 2.0: A Strategy Guide – by Amy Shuen – ‘Business thinking and strategies behind successful Web 2.0 implementations.’
– The Tipping Point by Malcolm Bradwell – ‘… that magic moment when ideas, trends and social behaviours cross a threshold, tip and spead like wildfire…’
More of my ideas on Web 2.0 at:

Q/A on LinkedIn



Katherine Coombs

Senior Innovation Manager at Lloyds TSB

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Best Answers in: Change Management (1)

This was selected as Best Answer

I am reading Groundswell by Charlene Li and Josh Bernoff. It’s interesting, but to be honest I dare say that it would be impossible to write a futureproof book about Web 2.0 in the Web 2.0 world! Content and views change so often, and behaviours change, and new websites are launched that I suspect that the best sources of information aren’t going to be books but are going to be digital blogs.

Ralph Bernstein

Web Manager at Productivity Press

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Best Answers in: Business Development (1)… see more, Supply Chain Management (1) see less

Naked Conversations, by Shel Israel and Robert Scoble. It’s a book about corporate blogging.

Messages from Ralph Bernstein (1):

Kelly Rusk

Digital marketing and social media enthusiast

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Best Answers in: Internet Marketing (2)… see more, Direct Marketing (1) see less

I’m also reading Groundswell and loving it. Though I will disagree that they are focusing on theories and strategies to adapt to changing technology so it will be relevant for years to come (though the examples may get out dated)
What’s interesting is right before I read the Cluetrain Manifesto, which just hit the 10 year mark. The funny thing is there are so many similarities between the two.

Daniel B. Honigman

Social Media Coordinator/Strategy, Chicago Tribune

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I liked “Wikinomics” by Don Tapscott and Anthony Williams. It talks about the sheer social and economic force of collaborative media.

Baseer Mohammed

Owner, Future Consulting Inc

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Interesting question. I am traditionalist (is it a real word) Dale Carnegi’s good old book still holds true “How to win friends and keeping them”

Most interesting book on Social Media (Web 2.0) seems to be: Groundswell, by Charlene Li and Josh Bernoff.

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Web 2.0 and Management


Dion Hinchcliffe – summary of his blog posts

May 19, 2008

This is summary of some recent blog posts of Dion Hinchcliffe – for faster browsing through his great blog posts on Web 2.0! I have generated this summary using Yahoo Pipes.

  • Read the rest of this entry »

    ‘5 Tools Everyone Working Online Should Have (IMHO)’ – ReadWriteWeb article

    May 14, 2008

    This is an excellent article on, written by Marshall Kirkpatrick

    Quote from the article: ‘We’ve noticed that many people don’t use some tools that would make their lives online much more effective and efficient. Here’s our list of some tools we’d suggest are essential. Several of these tools will deliver huge value to your workday and take less than 10 minutes to get set up.’

    Based on this article, I started using some of them – these are indeed essential tools!


    1. Multi-service IM: makes IM more easy!

    2. Cross Platform Screensharing Tool: not used yet; is similar to Microsoft NetMeeting used in the corporate environment

    3. A Custom Search Engine: this is really useful; you can now search only on my blog using google

    4. Startpage: I use Netvibes, this is really great!

    5. Blog With Your Name and Contact Info: will put my gmail address on the blog

    Do you know other essential tools?

    Sites that I have bookmarked the last 7 days

    May 13, 2008
  • 5 Advanced Techniques for Creating Plugins and Widgets for « Lorelle on WordPress
  • Great tips for users like myself who use (and do not self-host)

  • ::HorsePigCow:: marketing uncommon — a blog by Tara Hunt
  • Tweeting for companies 101 – very interesting!

    Read the rest of this entry »

    Some great Twitter stuff found on other blogs and on twitter

    May 10, 2008

    ‘Tweeting for Companies 101’:

    ‘Before I wrap this up, there are a few other ‘Tweet like a pro’ ideas:

    1. Shorten your URLs at Tweetburner where you can also track stats on these links !
    2. The mother of all places to find everything awesome Twitter is:
    3. Want to set up a ‘group’ tweet? This is way cool: Grouptweet (have multiple employees send messages to d companyname with a message that you can aggregate at @companyname)
    4. Give people beer for good deeds with Foamee

    Now you are ready to tweet like a pro!’



    JetBlue corporate Twitter:

    ‘@stevebaker Twitter matters because our customers matter. Brevity enforces honesty, and honesty breeds loyalty. The market IS a conversation’

    Summary of posts of last 3 weeks

    May 10, 2008
    • Web 2.0 Expo videos

      Some great videos of the Web2.0 Expo! ‘Web2Expo: Web 2.0 Expo is a global annual gathering of technical, design, marketing, and business professionals who are building the next generation web.’ (…) Web 2.0 Expo is co-produced by O’Reilly Media and TechWeb.’ Most interesting are: Matt Mullenweg ( Matt Cutts (Google) Jonathan Schwarz (SUN Microsystems) Marc Andreesen (Ning) […]

      • How businesses are using Web 2.0: A McKinsey Global Survey

      • A McKinsey Global Survey Great article from McKinsey Quarterly (free registration required). Key topics and conclusions: – initiatives start at grassroots level – improves internal communication, in speed and in quality – facilitates communication with customers ‘ (…) A key theme that emerges from the discussions is that many of these technologies start at a […]

      • Be a Social Technology Provocateur

        Great Harvard Business Review podcast interview with featured Guest: Josh Bernoff, coauthor of Groundswell: Winning in a World Transformed by Social Technologies. Recommendations in this podcast to succeed with Social technologies: 1. start small company procedures are setup to work the ‘normal way’ pick a single objective generate success in a small way 2. get an executive sponsor example of Dell (Michael […]

        Twitter and business management

      • Dosh Dosh made a good overview of ways Twitter is used. I find it interesting to see that Twitter is used also for: internal business communication: connecting employees with one another; for customer services  – notifying customers of e.g. new products and releases More at: 17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners […]

        • Excellent and comprehensive overview of Web 2.0 by Ed Yourdon

          Excellent and comprehensive overview of Web 2.0 by Ed Yourdon! Covers main technologies, suppliers; and implications for sectors (e.g. Government): slideshow

          • “Those hospitals that publish their results will do better” – transparency and quality improvements in healthcare

            Healthcare providers that make their quality of services more transparent to patients will improve quality of service in that way! This is a very entertaining presentation of Paul Levy at a Dutch healthcare congress 2008. ‘Paul Levy Paul F. Levy MBA, CEO & President, Beth Israel Deaconess Medical Center “Those hospitals that publish their results will do better” When starting […]

          • Most important from David Maister

            This is an entry to the most important information David Maister is willing to share with all readers! I post this here for easier access. Presentations: Managing download Clients download Strategy download Careers download ——————————————- Strategy: “The One-Firm Firm” – new free seminar | “Values in Action” – new free seminar | A Case Study In professional Ethics | A Home Fit For Heroes? | Alignment and Accountability […]

            • Web 2.0 trends

              10 Must Have Online Office Apps – ReadWriteWeb Change Management News » Blog Archive » Web 2.0 and Change Management Enterprise 2.0 To Become a $4.6 Billion Industry By 2013 – ReadWriteWeb Facebook … the new email? Google Docs Gets Forms, More Access Like Little By Little Microsoft Popfly Mashups Are Breaking the Mold at Microsoft – New York Times Plaxo going […]

              • 10 Favorite Books on Business Strategy

                ‘Your favorite books on Business Strategy are?’ ‘Which are your favorite books on Business Strategy; and what is special about them? My favorites are: – Strategy Maps by Robert Kaplan and David Norton. They show very clearly how to operationalize the mission, vision and strategy of a company. It contains many striking examples. This book also gives you good […]

              • Web 2.0 Expo videos

                May 1, 2008

                Some great videos of the Web2.0 Expo!

                ‘Web2Expo: Web 2.0 Expo is a global annual gathering of technical, design, marketing, and business professionals who are building the next generation web.’ (…) Web 2.0 Expo is co-produced by O’Reilly Media and TechWeb.’

                Most interesting are: