Your favorite books on Social Media (Web 2.0) are?
What are your favorite books on Social Media (Web 2.0)? My favorites are:
– Web 2.0: A Strategy Guide – by Amy Shuen – ‘Business thinking and strategies behind successful Web 2.0 implementations.’
– The Tipping Point by Malcolm Bradwell – ‘… that magic moment when ideas, trends and social behaviours cross a threshold, tip and spead like wildfire…’
More of my ideas on Web 2.0 at: https://jeroendemiranda.wordpress.com
Senior Innovation Manager at Lloyds TSB
Best Answers in: Change Management (1)
This was selected as Best Answer
I am reading Groundswell by Charlene Li and Josh Bernoff. It’s interesting, but to be honest I dare say that it would be impossible to write a futureproof book about Web 2.0 in the Web 2.0 world! Content and views change so often, and behaviours change, and new websites are launched that I suspect that the best sources of information aren’t going to be books but are going to be digital blogs.
Web Manager at Productivity Press
Naked Conversations, by Shel Israel and Robert Scoble. It’s a book about corporate blogging.
Messages from Ralph Bernstein (1):
Digital marketing and social media enthusiast
I’m also reading Groundswell and loving it. Though I will disagree that they are focusing on theories and strategies to adapt to changing technology so it will be relevant for years to come (though the examples may get out dated)
What’s interesting is right before I read the Cluetrain Manifesto, which just hit the 10 year mark. The funny thing is there are so many similarities between the two.
Social Media Coordinator/Strategy, Chicago Tribune
I liked “Wikinomics” by Don Tapscott and Anthony Williams. It talks about the sheer social and economic force of collaborative media.
Owner, Future Consulting Inc
Interesting question. I am traditionalist (is it a real word) Dale Carnegi’s good old book still holds true “How to win friends and keeping them”
Most interesting book on Social Media (Web 2.0) seems to be: Groundswell, by Charlene Li and Josh Bernoff.
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