Alignment: ‘everybody needs to understand the value of their role’

March 15, 2008

This interview is a fine example of internal alignment of employee satisfaction to corporate strategy and goals! – from

‘Merrill Lynch has combined operations with IT in a single unit. Diane Schueneman, the head of the company’s Global Infrastructure Solutions, explains how she is changing both to focus on the customer.’



‘….. What is interesting is that this also drives employee satisfaction. When managers ask, “How do we get people in a support group like IT or operations to feel like they’re part of the business?” the answer seems to be: connect people to the company’s value proposition and to customers.

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Crucial Conversations In Social Media – incredibly powerful story!

January 29, 2008

Incredibly powerful story !

‘Social Media offers a great opportunity for businesses to reconnect with people’

‘Markets are conversations

‘Why are crucial conversations so important? – we benefit from more accurate and relevant information – make better choices, and are more willing to act on whatever decision they all make’

Click here if you do not see the presentation above.

There are three Practices to start your conversations:

  1. Get to know who you are talking to
  2. Listening is more important than talking
  3. If you are going to be talking – have something important to say

At the bottom of this page all texts of the slides are displayed!
Here is more on web 2.0 and crucial conversations

Another good example of Crucial Conversations in Social Media: Satisfaction for customers!

How to write great copy: Copyblogger!

January 19, 2008

Copyblogger is a great blog where you can learn how to write great copy for your blog!

‘Why Copywriting is the Key to Successful Online Marketing’

He has received the 2007 blogging award!

More reading op copy writing for blogs:

Related posts:

How to improve processes in healthcare: ‘Lean Thinking in the NHS and healthcare’

December 22, 2007


Interesting video explaining Lean Management in healthcare (NHS video)

What is Lean in a nut shell: analyze processes, and remove inefficiencies.

More reading on processes and strategy implementation:

Related information:

  • One of the top Lean consultancy firms that I know is: Vanguard. John Seddon is founder of this company.

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Web 2.0 and Management

Do you have experiences and ideas on Lean Management? Please feel free to use the comment field below!