How businesses are using Web 2.0: A McKinsey Global Survey

May 1, 2008
How businesses are using Web 2.0: A McKinsey Global Survey

http://www.mckinseyquarterly.com/article_page.aspx?L2=16&L3=16&ar=1913&gp=0&pagenum=5

Great article from McKinsey Quarterly (free registration required).

Key topics and conclusions:

– initiatives start at grassroots level

– improves internal communication, in speed and in quality

– facilitates communication with customers

‘ (…) A key theme that emerges from the discussions is that many of these technologies start at a company’s grassroots level.

Read the rest of this entry »

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Dosh Dosh – blog offering internet marketing and blogging tips, alongside social media strategies

April 5, 2008

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‘Dosh Dosh is a blog offering internet marketing and blogging tips, alongside social media strategies. Best consumed by bloggers, entrepreneurs, web publishers, marketers, freelancers and small business owners.

Heya. I’m Maki, the writer who’s responsible for all the material you read on this blog. Apart from managing Dosh Dosh, I’m also currently a Philosophy student in Toronto, Canada. ‘

Dosh Dosh is my favorite blog on the topic of Social Media and Blogging!

Here you can subscribe to his feed.


Expertise Marketplace Blog – on marketing professional services

April 3, 2008

You can learn more about marketing your professional services by reading this great blog written by Suzanne Low!

‘About the Expertise Marketplace Blog

Welcome to the Expertise Marketplace blog, where professional service firm leaders, CMOs, journalists, and academics can find:

Suzanne Lowe

About Suzanne Lowe

Suzanne Lowe is a recognized expert in the marketing and management of professional service firms. She is the president of Expertise Marketing and author of Marketplace Masters: How Professional Service Firms Compete to Win.’

She has written a good review on the book of Ford Harding: ‘Rainmaking’. I am reading this book; it is a practical guide to selling professional services. I recommend both this review and the book!


Made to Stick

February 2, 2008

This book popularized the concept of stickiness.

This is the tendency for a person to remember and pass on an idea.

They came up with this basic ‘SUCCESs’ framework:

  • Simple : … the most important concepts should jump out
  • Unexpected: the idea must destroy preconceived notion
  • Concrete : use real-world analogies
  • Credible : “Have you experienced this?”
  • Emotion : involve people in your story will also move them
  • Story : act as a kind of mental flight simulator

Made to Stick

Interview with Chip Heath on the ‘McKinsey Quarterly’ website (signing up required):

‘ …. put an American on the moon in a decade (John F. Kennedy)’

‘ …. strategy need to be compelling to your employees.

‘ …. identify the core elements of strategies & highlight them …’

‘ …. strike out every abstraction’

‘ …. to get something done (…) make a message sticky

Why are your messages not sticky but too abstract:

‘ …. because you are suffering from the “Curse of Knowledge.” ‘

Interview with the authors:

Video

Explaining the ‘Curse of Knowledge’ and a good example how to make a message Sticky :

Video

Chip Hanlon

Chip Heath


Crucial Conversations In Social Media – incredibly powerful story!

January 29, 2008

Incredibly powerful story !

‘Social Media offers a great opportunity for businesses to reconnect with people’

‘Markets are conversations

‘Why are crucial conversations so important? – we benefit from more accurate and relevant information – make better choices, and are more willing to act on whatever decision they all make’

Click here if you do not see the presentation above.

There are three Practices to start your conversations:

  1. Get to know who you are talking to
  2. Listening is more important than talking
  3. If you are going to be talking – have something important to say

At the bottom of this page all texts of the slides are displayed!
Here is more on web 2.0 and crucial conversations

Another good example of Crucial Conversations in Social Media: Satisfaction for customers!


The favorite books of manager-tools.com

January 24, 2008

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The favorite books of manager-tools.com: worth a look !

The books of this list that I like best are:

  • Influence by Robert Cialdini : my post
    Best way to understand compliance strategies

Influence: The Psychology of Persuasion

January 19, 2008

www.manager-tools.com recommends this book! – I have read it, and I think it is very useful.

You will better understand all compliance techniques used by people trying to persuade you in doing something.

Here are the compliance rules – with statements that characterize them!

  • Commitment and Consistency – “It is easier to resist at the beginning than at the end.” – Leonardo da Vinci.
  • Social proof – “When all think alike, no one thinks very much” – Walter Lippman
  • Liking – “The main work of a trial attourney is to make a jury like his client” – Clarence Darrow.
  • Authority – “Follow an expert” – Virgil.
  • Scarcity – “The way to love anything is to realize it might be lost” – GK Chesterton.

The Psychology of Persuasion

For more information: a great review at Amazon.

A great mindmap that summarizes the book and this podcast of Mr. Cialdini (relating to this book).

Other books on this blog

Free mp3 with interview with Robert Cialdini (free subscription to site required)


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Web 2.0 and Management