Microsharing and Twitter

October 26, 2008

Twitter is an internet tool that is increasingly used for ‘Microsharing’.

twitter_logo_s

Microsharing according to Social Media Agency ‘Pistachio’:

What is microsharing?

Let’s start with the best-known microsharing application, Twitter. Twitter is a collection of remarks. It’s what a group of people–a very dynamic group of people who are connected and becoming more closely connected everyday–find remarkable. The connections between people, the ambient intimacy.

Microsharing reduces the emotional and intellectual distance between people and helps them become more engaged, connected, effective and collaborative.

Microsharing is hard to understand at first, and frequently seems trivial and foolish, but it generates tremendous value and opportunity for participants who really get it and who push to discover its hidden potential.’

For me, the key benefit of this tool is indeed the ‘reduction of emotional and intellectual distance’ on internet platforms. It is very easy to:

  • find people with whom you want to exchange ideas, and
  • actually start conversations online.

It seems to be more easy starting an online conversation compared to e.g.:

  • commenting on a blog post from someone else, or
  • by commenting on a forum.

Therefore, the trend I am seeing in 2008 is to increasingly incorporate Twitter-like functionality in forum and blogging software platforms (e.g. WordPress.com)

Business benefits

Twitter is a great example of a platform that facilitates ‘organizing without organizations’ (Clay Shirky: ‘Here comes everybody’).

With the emergence of Social Media tools such as Twitter, the costs for people to organize themselves in (ad-hoc) groups is greatly reduced. Therefore, business problems that until now were not addressed can now be tackled.

This also means that Twitter (or Twitter-like tools) will enable cross-unit information sharing within large organizations in a very cost-effective manner. Within large organizations. special attention must be placed to issues such as information security, reliability, compliance, integration with other enterprise communication platforms (e.g. Microsoft Exchange, back office tools etc).

For the enterprise, several Twitter-like tools are emerging that take these specific requirements into account: www.yammer.com, ESME and others.

Enhancing my own blog ‘Web 2.0 and Management’

Using both my blog and Twitter, starting online conversations about specific topics is more easy:

  • post on my blog (or comment on a blog from another user); and
  • ‘tweet’  links to my blog post or comments on Twitter.

I have also added the twitter stream to my blog (right lower side of the blog)

Good post: ‘9 Benefits of Twitter for Bloggers

How to start with Twitter

Here is how I have started using Twitter:

  • Create an account at twitter.com
  • Use twitter search for some interesting topics and people to ‘follow’
  • The best way to start with Twitter is to also have a blog (e.g. on WordPress.com). This is your ‘home base’ on which you post topics of you special interests.
  • Post references to your blog posts on Twitter (‘tweet’ it) to elicit conversations about the blog post.
  • Start ‘following’  people that have a blog with a shared interest. Increasingly, blog authors indicate their Twitter name on their blog.

Some people on the internet from which I have learned a lot about Twitter are:

  • Chris Brogan: one of the real ‘gurus’ on Social Media. He really known how to combine tools such as blogs and twitter to grow his ‘audience’, and deliver real value to them!
  • Darren Rowse (‘Problogger’): very experienced blogger, has lots of advice on how to start a blog
  • Davied van Berlo (Dutch): ‘evangelist’ on Web 2.0 for Dutch government agencies

Some blog posts on ‘How to start with Twitter: Guide to Twitter for Business

Useful Twitter tools

Twitter is not only an internet tool, but a platform. A whole ‘cottage industry’ has grown around the Twitter platform, providing additional functionality. Some of these Twitter applications that I find very helpful are:

Statistics:

  • twinfluence : ‘twInfluence is a simple tool using the Twitter API to to measure the combined influence of twitterers and their followers’
  • tweetstats : ‘Graph your Twitter Stats including, Tweets per hour, Tweets per month, Tweet timeline, Reply statistics’

Search:

  • Twitter search : Fulltext search on all public tweets (e.g. search on @jeroendemiranda to find tweets addressed to me by other twitterers)

Adobe AIR applications:

These tools are alternative user interfaces for Twitter (i.e. instead of using you browser). You must install Adobe AIR software as a prerequisite:

  • Tweetdeck : ‘It aims to evolve the existing functionality of Twitter by taking an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.’
  • Twellow : This is a directory with Twitter users.

Other sources for information

If you want to follow reactions, tune in to my twitter feed at twitter.com/jeroendemiranda

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Visual thinking solves your business problems

July 28, 2008
by Jeroen de Miranda

The Back of the Napkin is a great book on Visual Thinking. It is written by Dan Roam.

Watching this video of his presentation at Google, you will learn how to use this method to solve many different business problems.

I highly recomment reading his book if you want to get a real understanding of Visual Thinking!

Authors@Google: Dan Roam

YouTube video

Some highlights of this show:

  • Who can use this: anybody!. Dan classifies people into three catagories:
    – ‘black pens’ (start to draw right away),
    – ‘yellow pens’ (drawing comments on drawings of others),
    – and ‘red pens’ (do not want to draw; but often turn out to have the best ideas. You have to challenge the ‘red pens’ to start drawing).
  • Core idea: reduce complexity of a problem by slicing it into 6 slices: the 6 ways we are seeing:
    – what,
    – where,
    – how much,
    – when,
    – how,
    – why
  • Use the corresponding drawing:
    – what: portrait representing a person or object
    – where: map
    – how much: chart
    – when: timeline
    – how: flowchart
    – why: multi-variable plot
  • Talking while drawing leads to better understanding of a problem
  • Dan gives examples of his work with Microsoft
  • Dan uses a drawing to give an explanation of the strategy behind the Yahoo takeover over by Microsoft

More resources on Visual Thinking:

I have used visual techniques in several workshops that I have facilitated; I now intend to extend my workshop tools by using these ‘Back of the Napkin’ techniques!


The Innovator’s Solution

July 21, 2008
by Jeroen de Miranda

This is perhaps the best book on innovation!


Examples of disruptive IT innovation are (IMO):

I can much better understand these disruptive innovations after having read this book!

From Newspapers Beware: Blogs are A Disruptive Technology – some key factors are:

  • ‘print publishing has overshot the needs of the market’
  • ‘Sure, the new versions aren’t as high quality (fact-checking, writing, spelling, design), but they get the job done’
  • ‘And eventually, the old model will have lost so many customers that it will no longer be able to support itself.’

At the website of the authors Clayton Christensen and Michael Raynor you can find some ready to use ideas and templates to shape new disruptive innovation ideas:

1. A Template for Shaping Disruptive Ideas :

  • Target nonconsumption
  • Leverage the low performance hurdle
  • Make it “foolproof.”
  • Lock in and take over

2. A Game Plan for Would-Be Disruptors : How to Turn the Innovator’s Dilemma into the Innovator’s Solution

More information on innovation at:

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What is Web 2.0?

July 12, 2008

Tim O’Reilly:

…. the internet as Web 2.0 is displacing Microsoft Windows as the dominant software development platform,

…. the competitive edge comes from aggregating the collective intelligence of everyone who uses the platform….. ‘

‘Web 2.0 is a transformative force that’s propelling companies across all industries
towards a new way of doing business characterized by harnessing collective intelligence, ….

from: http://radar.oreilly.com/web2/

Wikipedia’s definition of Web 2.0

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Forrester Research: ‘Top Enterprise Web 2.0 Predictions For 2008

February 3, 2008

Forrester Research: ‘Top Enterprise Web 2.0 Predictions For 2008

EXECUTIVE SUMMARY:’The enterprise Web 2.0 market, which includes (…)
blogs, wikis, and social networking within the enterprise,
was a growing force in enterprise software in 2007.

(…) it will continue to gain importance in 2008
as an increasing number of firms look to enterprise Web 2.0 tools…
… to solve long-standing information worker problems. (…)

Microsoft SharePoint will “steamroll” Web 2.0 market, plus eight more predictions from Forrester:

“IT departments taking a leadership role in enterprise 2.0 deployments will look at SharePoint first,” Young writes. ”

Some of the other predictions of Forrester:

  • ‘Web 2.0 will make it big in the enterprise.
  • RSS feeds will become substantially more popular
  • Businesses will be more willing to buy social networking platforms
  • Midtier vendors, rather than start-ups, will pour into the enterprise Web 2.0 market
  • Trial deployments will spread through more of the enterprise’

More reading:

Web 2.0 overview

Gartner on Web 2.0

What is Wikinomics?


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Facebook presentation by Mark Zuckerberg (CEO)

December 29, 2007

video_photo_01.jpg

Facebook.com is the largest Social Networking site; with some 58+ million active users.

This is a very interesting interview video with Mark Zuckerberg (CEO) at the web 2.0 Summit 2007; with good explanations of the ‘Social Graph‘ concept that is central to Facebook (and to LinkedIn, MySpace, etc).

It is one of the most important new platforms, which may well be able to compete to large platforms such as Amazon and Google.

http://developers.facebook.com/videos.php

Great video with Mark Zuckerberg (CEO of Facebook) explaining the newest developments at Facebook.com.

He talks about further opening up the platform to third party developers and how to make money on his platform. He is speaking for some 800 developers at the f8 Keynote in San Francisco. Currently there are more than 10000 Facebook applications.

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