‘About the Expertise Marketplace Blog
Welcome to the Expertise Marketplace blog, where professional service firm leaders, CMOs, journalists, and academics can find:
- analyses of marketing strategy and its direction, and
- provocative discussions on the state of the professional services marketplace.’
‘About Suzanne Lowe
Suzanne Lowe is a recognized expert in the marketing and management of professional service firms. She is the president of Expertise Marketing and author of Marketplace Masters: How Professional Service Firms Compete to Win.’
She has written a good review on the book of Ford Harding: ‘Rainmaking’. I am reading this book; it is a practical guide to selling professional services. I recommend both this review and the book!