Expertise Marketplace Blog – on marketing professional services

You can learn more about marketing your professional services by reading this great blog written by Suzanne Low!

‘About the Expertise Marketplace Blog

Welcome to the Expertise Marketplace blog, where professional service firm leaders, CMOs, journalists, and academics can find:

• analyses of marketing strategy and its direction, and
• provocative discussions on the state of the professional services marketplace.’

‘About Suzanne Lowe

Suzanne Lowe is a recognized expert in the marketing and management of professional service firms. She is the president of Expertise Marketing and author of Marketplace Masters: How Professional Service Firms Compete to Win.’

She has written a good review on the book of Ford Harding: ‘Rainmaking’. I am reading this book; it is a practical guide to selling professional services. I recommend both this review and the book!

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How to write great copy: Copyblogger!

Copyblogger is a great blog where you can learn how to write great copy for your blog!

‘Why Copywriting is the Key to Successful Online Marketing’

He has received the 2007 blogging award!

More reading op copy writing for blogs:

• This is the page on writing great copy
• How to write magnetic headlines
• How to write for Search Engines
• 12 Essential Blogwriting Tips for Building a Successful Blog
• 10 of the Best Posts/Articles on Writing/Blogging from the End of 2007

Related posts:

• 20 Linkbaiting Techniques
• To build a strong reputation and promote oneself
• Comparing Six Ways to Identify Top Blogs in Any Niche

What is LinkedIn?

1. You can easily link up to colleagues, former colleagues, business partners etc.

   2007’s Top 5 LinkedIn Blog posts

2. This is a nice presentation on the benefits of LinkedIn by Zale Tabakman. He explains the benefits of the overall size of your LinkedIn network, and how you can quickly achieve this.

3. Presentation

4. This is the same presentation, but with additional voice comments

5. On LinkedIn and Blogging: good overview by Olga Kellen.

6. Blog by Scott Allen on LinkedIn

7. Some good podcasts on LinkedIn and building and maintaining your network

8. On Toplinked people: ‘Sending an invitation and connecting with these people on LinkedIn is a great way to broaden your network.’

   Site Review/LinkedIn: A Vastly Underutilized Resource for Executives and Professionals

9. The IDK tip (‘I don’t Know you’ tip)!
10. Interview with founder Reid Hoffman
11. Online Business Networking: 2 Horse Globalization Race: comparison of Linkedin with Xing
12. Ten Ways to Use LinkedIn
13. Wikipedia on LinkedIn
14. 100+ Smart Ways to Use LinkedIn
15. Are bi-directional friend links of Facebook and LinkedIn passé? FriendFeed and Twitter use uni-directional “fan” links.

Related posts:

• What is Web 2.0
• Gartner on Web 2.0
• Forrester Research on Web 2.0
• What is Wikinomics? ‘How Mass Collaboration Changes Everything’
• Enterprise 2.0 and Web 2.0
• On Facebook
• On Mashup’s
• Comprehensive list of Web 2.0 applications

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